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Mabel and Shaira Frías, a dynamic duo of Dominican-American sisters from New York Metropolis, are inching nearer to taking the make-up world by storm by embracing multiculturalism, variety and inclusivity.
Though in recent times magnificence manufacturers have been making strides to have their make-up strains be extra inclusive, that wasn’t at all times the case and Mabel felt there was a necessity out there that Luna Magic Magnificence might assist fill.
With that in thoughts, the sisters launched Luna Magic Magnificence in 2019 and have become one of many first Afro-Latina-owned manufacturers to be out there in retail giants Walmart and Goal.
Mabel and Shaira drew inspiration from their Dominican roots and their experiences rising up in a Dominican family in Washington Heights.
“I am impressed by my mother and my tías as a result of it ain’t over until it is over and I really feel like within the magnificence trade our mothers are forgotten, at a sure age you age out so, we wished to make [Luna Magic] as inclusive as potential from an age perspective,” Mabel stated in an interview with Information 4 New York.
The pair, in response to Mabel, pulls from the brilliant colours and textures that they’ve come to know and love, and included them into their model — from the colour of their make-up brushes to their eyeshadows.
Since its launch, the sisters have been working to broaden their make-up empire, even showing on the enterprise present “Shark Tank” in 2021, the place they efficiently pitched Luna Magic Magnificence and walked away with a proposal.
The sisterly pair haven’t any plans of slowing down as Luna Magic Magnificence is ready to hit CVS shops this summer season.
Though the sisters at the moment are primarily based in Los Angeles, Mabel shared with Information 4 New York her imaginative and prescient for the longer term: opening a magnificence retailer in Washington Heights. A retailer she photos as a hub that gives a novel magnificence area with an expensive expertise.
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